It may have been enough for fans, when J. Cole and his Dreamville team dropped the Revenge of the Dreamers II compilation project, but as the gift that keeps on giving, Cole and his squad gifted New York City with a surprise three-part concert series, “Revenge of the Dreamers NYC Crawl” 2015.
Early Saturday afternoon (Dec. 12), posters promoting the concerts hit every subway station and local store in the city. Not much was advertised other than the fact that J. Cole and his crew would be hitting three bars for the rest of the night, and despite some skepticism, they all delivered on that promise.
The concert crawl kicked off at Drom, followed by a Cake Shop appearance, and concluded with an encore at SOB’s. The idea of the series, Cole said, was to get back to the sense of underground and raw musical talent, and celebrating artists with a true, uncensored craft, and it’s safe to say that Cole’s dream was brought into reality. The venues were no bigger than a small, high school theater room, packing in what seemed to be no more than a couple hundred loyal fans. And while the “Tale of 2 Citiez” rapper was the head of the show, performing some of his hit tracks like “Can’t Get Enough,” “Wet Dreamz,” and “Power Trip,” the NC rapper made sure to turn the spotlight on showcasing the unheard talent of his Dreamville artists. Most of the show was dedicated to the team, giving Bas, Cozz, Omen, Elite and newest signee, Lute the platform to share some of their music from the latest project. Sharing the light was not a problem for the Born Sinner artist though, as he acted as the hype man.
At the show’s encore, Cole insisted that the Dreamville journey was by no means over. And although it is admittedly very early in the imprint’s stages, there is definitely a lot of growth and progress to be made as new artists get recognized. J. Cole is arguably one of the most lyrically-conscious and talented rappers in the new generation rap game, and recognizing that he doesn’t always get the credit he deserves, this concert series successfully highlighted his and the rest of his team’s raw talent. Omen called Dreamville the “most innovative team” and after this stunt, it’s hard to say they are anything less.
Check out some clips from J.Cole and Dreamville from the weekend’s concert crawl.
— SOBs (@SOBs) December 13, 2015