Hip-hop heads packed Brooklyn’s Williamsburg Music Hall Monday night (June 9) to see Oakland’s rising rap star, IamSu! for his Converse Rubber Tracks show. The Heartbreak Gang rep, who started spitting at the age of 14, repped his favorite Coast to a sold-out show attended by hipsters and college-goers, a mix of Columbia University and CUNY students.
Opening act, Phony PPL, an eight-man ensemble hailing from New York, catered to a crowd clad in flannel shirts, camouflage pieces and black boots. They warmed up the stage for IamSu!, along with his hypeman, DJ Danny, who kicked off his set with the infectious single, “I Love My Squad.” Donning black jeans, a glittering gold chain and a custom-made blue and white hockey jersey that read “Hood-rats,” he rocked the mic so hard and jumped across the stage with Energizer Bunny demeanor that his shoes came untied.
Su, who co-wrote LoveRance’s 2011 club smash “Up” featuring 50 Cent, burst onto the rap game with his first mixtape Su! The Right Thing in 2010. “I’ve been doing this a long time,” he said, marveling at his BK admirers. “I have fans in Brooklyn, that’s fucking amazing, but I’m about to take it back to the Bay.”
Soon, the bass dropped for the Bay Area’s own E-40’s “Function,” causing fans to make like House of Pain and jump all around the venue. The set took a ratchet turn with “Don’t Stop” (produced by Sage The Gemini) as the fellas bounced and the ladies twerked, staying in motion through Su’s “Mobbin’“.
His hour-long show pulled the brightest from his musical reel including the Wiz Khalifa-assisted “Going Up” and his verse from The Problem’s “Million Dollar Afro”. The grand finale was “Only That Real,” which features 2 Chainz and Sage, a favorite off his recent Sincerely Yours LP.
Despite his work with some of rap’s cool kids, IamSu! proved he could still do good all by himself.