Even with the biggest names in music calling him “king,” Comptons’s Kendrick Lamar is still looking after the youth every moment he can.
To kick this week off, K. Dot released an endearing vignette that drives home his relentless work ethic — and how it lead him to success.
We witnessed the Cali rapper encounters a gang of admirers as he spends the day in L.A. with his lil’ homey. The young boy is constantly reminded of Kendrick’s star power, but the TDE star reminds his buddy that he owes it all to hard work. While the new Grammy video finds the people of his hometown reciting his “Alright verse.”
Kendrick is set to perform at the upcoming 58th Annual Grammy Awards, where he leads all artists with with whopping 11 nominations.