The music streaming service from Nine Inch Nails frontman Trent Reznor and Beats by Dre frontmen Jimmy Iovine and Dr. Dre is only 10 days away from its launch date.
Formerly known as Daisy, Beats Music touches down on all things iOS, Android and Windows related on Jan. 21. The mobile-savvy subscription service that prides itself on being “always right for you” will also be available for streaming on the Web. Like its main competitor, the green-button Spotify which offers a premium service for $9.99 a month, a Beats Music monthly subscription will also cost folks a crisp Hamilton, but allow the service to connect to up to three devices.
An exclusive partnership with AT&T will make Beats Music available family plan style for $14.99, where it can stream on up to ten devices in total. The company is offering a free 30 day trial or 90 days for families for all AT&T customers, and a 7-day free trial is still available to non-AT&T users. (It’s already encouraging people to grab their user names before the Jan. 21 launch date.)
What Beats Music plans to offer that other streaming services don’t have is expert curation. Songs would stream from one to the next based on computer algorithms and “suggestions made by music connoisseurs,” this according to Reznor. The service “combines the power of human curation with technology to always deliver the right music to you at the right time.” Beats Music will also allow subscribers to download an unlimited amount of songs from its 20 million song catalog as long as they have a subscription. These tracks will only be available for local playback.
Only time — and it’s ticking — will tell if Beats Music has a chance against the other music streaming services like Pandora, Spotify and Apple’s iTunes radio. It is backed by a $60 million investment and is rumored to be rolling out a marketing campaign that includes coveted ad time during the Super Bowl and plugs from Target and on The Ellen DeGeneres Show.