Reported on NBC’s Today program, the entity was created by the “Kaya” singer’s family and a private-equity firm, Privateer Holdings, located in Seattle, Wash. to bring fans “a premium cannabis brand rooted in the life and legacy” of the Reggae legend.
“It just seems natural that Daddy should be part of this conversation,” said Cedella Marley, Bob’s first-born daughter. “As Daddy would say, ‘make way for the positive day.'”
The herb brand, which will be available in 2015, includes strains of “heirloom Jamaican cannabis,” vaporizers, creams, oils and more. On the topic of the recent legislation that has legalized weed in certain parts of the U.S., the “Ganja Gun” artist’s wife, Rita Marley, said the legendary musician would be proud of these new laws. “He’s happy because this is what we dreamed of,” she said. “It was unruly for them to call it weed or drugs. We saw it as a spiritual thing, given to us by God.”
Photo Credit: Instagram/bobmarleyofficial