Since August 2019, Jay-Z’s Roc Nation partnership with the National Football League (NFL) has sparked massive dialogue as to what spectators can expect. Under the “The Responsibility Program,” the entities aim to pin awareness on issues that communities “need to come together to create change,” a statement to ABC News reads.
For the program’s latest installment, a public service announcement (PSA) featuring Botham Jean’s family premiered on Wednesday (Jan. 22), which was narrated by the slain St. Lucia native’s family. In 2018, a 26-year-old Jean was fatally shot in his apartment by off-duty officer Amber Guyger. The former Dallas cop believed Jean’s apartment was hers and that he was an intruder. Guyger is carrying out a 10-year prison sentence.
In a statement given to ABC News, Jean’s sister Alissa Findley said this PSA will hopefully serve as a learning tool for those who watch. “I truly hope that our society learns from Botham’s story—and the stories of many others—so we can make a lasting change in this world,” Findley said. “Together, we must all set a better example for future generations and leaders.”
We are in this together.#EveryonesChild #InspireChange pic.twitter.com/De2tJakPtE
— NFL Network (@nflnetwork) January 22, 2020
According to The Undefeated, another part of the Responsibility Program’s mission will be to administer grants to families impacted by police brutality. Within the PSA, Jean’s family also highlight a foundation in his honor. Part of its goal also places a lens on police brutality and supports families affected by those instances. Additionally, the Botham Jean Foundation also assists people “in need of immigration guidance.”