Once upon a time in 2014, in a faraway land called Whatever, USA, Bud Light decided to take over Crested Butte, CO for an epic three-day weekend filled with everything from karaoke parties with Lil Jon to Questlove DJing on a ginormous boombox to Vanilla Ice rolling around in an ice cream truck.
This year, Bud Light is hitting the road for yet another big adventure at a surprise location and you (meaning folks 21 and older who are #UpForWhatever) can get in on the fun by doing the following:
1. Grab a Bud Light beer and record yourself living the message on your bottle
2. Upload a video to Facebook, Twitter or Instagram
3. Add the hashtags #UpForWhatever and #Audition
See! Simple as cake with cake inside for the people who love cake! Get more details here, get to auditioning and see last year’s visual recap below.
Lil Jon To Host Live ‘Hype-Hop’ Karaoke Event For Bud Light’s #UpForWhatever Campaign
Nicki Minaj Hits Bud Light’s ‘House Of Whatever’ For Super Bowl Weekend
Q&A: Nico & Vinz On Breakout Hit ‘Am I Wrong’ & Their Rap Influences
Q&A: DJ Alesso Reveals His Hip-Hop Collaboration Wish List
Q&A: G-Eazy Talks Success Of ‘These Things Happen,’ Touring With Drake & Lil’ Wayne