This week has been quite monumental for Caitlyn Jenner and it’s not even Friday yet. Besides all the praise she has gotten since her critically acclaimed Vanity Fair cover, now MAC is showing interest in having her on as their spokesperson.
“They’ve been debating the pros and cons and whether it would be a good fit or not. There’s a camp that’s so excited and another that’s a bit more cautious,” a source told the publication.
And it also helps that MAC’s parent company Estee Lauder, seems to be on board.
Page Six ran into Estée Lauder group president John Demsey at the CFDA Awards Monday night at Lincoln Center, and he described Caitlyn’s Vanity Fair cover as “simply amazing, iconic, epic, disruptive, bold, glamorous,” adding, “There’s never been someone with that level of celebrity who’s ever done something so bold and so visible in public, and it’s done very elegantly and glamorously.” Demsey last year signed Kendall Jenner as the face of Estée Lauder.
But all in all, it’s worth noting that most brands will still have him on board because of the revenue he will bring to the table. This is what a branding psychologist Robert Passikoff recently told Ad Week:
“There are plenty of companies that would welcome her. It’s not as much of a stretch as you might think. With the whole LGBT universe out there, you could be talking $1 billion worth of buying power. So, whether you’re personally invested in this [issue] or not, if you’re talking marketing, there’s a big market out there.”
In the preview clip shown below of Caitlyn’s new E! reality show I Am Cait, which airs on July 26 she reveals that she never had a professional make up job done prior to shooting the VF cover.
“You start learning kind of all the pressure that women are under about their appearance,” she said.