The 56th Annual Grammy Awards show isn’t solely music’s biggest night, but also an advertising haven for many brands that solidified their 30-second slot for nearly a million dollars, Billboard Biz reports.
The pricing has reached a new high given the show’s mega-viewership turnout in 2013, tallying 28.4 million.
Linda Rene, executive vice president of prime time sales and innovation at CBS, told Billboard that the Grammys is like “a musical Super Bowl. It’s a huge event for the music industry; live events have really gone through the roof for quite a while. The social aspect has added to the immediacy of that — there has been an increasingly heavy demand from our partners moreso this year than any other year.”
The event will take place on Sunday (Jan. 26) at 8 p.m. ET on CBS.
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