In the latest ad campaign from CoverGirl, the makeup brand teamed up with the NFL to become their resident beauty partner for the “Get Your Game Face On” initiative, but with the recent ex-Baltimore Ravens player Ray Rice’s domestic violence case, CoverGirl’s latest poster, as seen above, has undergone some pivotal editing. With a goal to protest NFL commissioner Roger Goodell, who protesters feel didn’t handle Rice’s situation effectively, am image not created by CoverGirl’s entity surfaced on the Internet that shows their campaign cover with a bruised eye, as a means to shed light on the NFL’s haphazard handling of the incident and domestic violence within the league.
The fish rots from the head down. #GoodellMustGo #BoycottNFL #ViolenceIsViolence pic.twitter.com/0Ne4MQtIEa
— glick23 (@23Glick) September 16, 2014
It’s almost that time of year, where the NFL pretends to care about women! #FireGoddell pic.twitter.com/ZNehYxXOnm
— Melody Davis (@WorkingMelody) September 16, 2014
#BoycottNFL #Boycott49ers #GoodellMustGo #GetYourGameFaceOn pic.twitter.com/WuwWthfKQ6
— Fire Goodell (@BelieveInZito) September 13, 2014
CoverGirl has yet to announce if the campaign will be canceled.