Before the Michael Jackson hologram hit the stage at the 2014 Billboard Music Awards, the company behind it, Pulse Evolution, was hit with a lawsuit from Hologram USA, the creators of the Tupac 3D image seen at Coachella in 2012. In the lawsuit, Hologram USA, owned by Alki David, claimed that Pulse used their patented technology that he had licensed to make the hologram of MJ.
Now, The Hollywood Reporter states that Pulse Evolution has fired back with a $10 million lawsuit filed in U.S. District Court calling David a “charlatan who had no involvement whatsoever in the development of the Michael Jackson animation.”
In their claim, Pulse says that Hologram USA “falsely claimed credit for creating and developing the visual effects spectacle in a nationally-televised interview on CNN, in press releases and on his various websites operated by his company, FilmOn.”
Read more about both parties’ claims here.
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