“Play-N-Skillz have been trend setters for a long time,” said Steve Rifkind, SRC Founder. “The music that they make is incredible and they’re innate knack for finding great talent is very impressive.”
“We are extremely excited to be a part of the SRC/Universal Records family,” added Play. “This is an amazing opportunity for us to work with Steve Rifkind, one of the most influential record executives in the last 25 years.”
First up from G4 Muzik will be rapper Inertia, also from Dallas. His single, “Body”, featuring Slim from 112, hits radio in the next month.
In addition, Play-N-Skillz have been in the studio working with the likes of Nelly, Bun B, Pitbull and Hurricane Chris. They’ve also won an ASCAP Award this year and scored their second Grammy for producing Lil Wayne’s hit single “Got Money,” featuring T-Pain.
“This label deal will allow us to showcase our executives side as well as our creative and artistic sides,” said Skillz. “All of our hard work is paying off and I am excited for the future of G4 Muzik.”