You might not be hearing much from Gwen Stefani musically these days, but that’s because she’s been preparing her DWP, or Design with Purpose, clothing line.
Following her L.A.M.B. and Harajuku Lovers labels, Gwen is collaborating with Michael Glasser, the denim expert behind 7 For All Mankind, Citizens of Humanity and Rich and Skinny. DWP is set to hit the market today so that it can be in stores by Spring. The collection will include snakeskin, camouflage and leather-like pants as well as cropped tees, loose-fitting tanks and motorcycle vests.
Stefani had this to say about her new line: “What’s so great about DWP for me is it’s different from anything I’ve ever done, working in L.A. and having the factory right here.”(DWP is manufactured out of Glasser’s factory in Vernon, Calif., sharing production space with Rich and Skinny.) “With L.A.M.B., we have so many categories within the collection and you have different factories that do specific things, so you are a little detached.… The actual designs are very simple because it’s all about everyday wear. So that’s different and new.”
For all the details about DWP, head over to THR for the full report. — Max Weinstein