Cohen, credited for helping jumpstart the careers of some of hip hop’s biggest artists like DMX and Ja Rule, and for being a major hip hop executive at Def Jam and later Warner Music Group, is now setting the wheels in motion for his new venture, 300 music label, but only saves it for Monday through Friday. His weekends? Time solely dedicated to his family and football.
“The primary part of the weekend is centered around my children, and I have to be flexible,” Cohen said, differentiating between a “flexible” and an “audible.”
Despite always being on the pursuit to discovering new talent, a low-key weekend complements his hectic weekdays.
“My week is full-tilt boogie,” he continues. “I wake up every morning and the singular thought in my head is that maybe today is the day that I’m going to find an artist who is so amazing, an artist who will change pop culture.”
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