Issa Rae has a lot of projects in the works, and she’s making room for another big venture. On Thursday (Oct. 18), the Insecure star announced the launch of her new record label, Raedio, along with introducing the world to TeaMarr, the imprint’s first artist.
“Beyond excited to present the first amazingly talented artist from my new label RAEDIO,” the Emmy winner captioned a clip of TeaMarrr’s music video where she makes a cameo.
The record label is a partnership with Atlantic Records, according to Variety. Rae’s label will also be responsible for supervising the music on A Black Lady Sketch Show, which she executive produces.
“Music has always been an essential part of every project I do and working with emerging talent is a personal passion,” Rae said in a statement. “Raedio allows me to continue that work within the music industry and audio entertainment space. The Atlantic team are innovators in terms of shifting and shaping culture. I’m excited to join forces with them to discover new artists.”
Raedio is technically her first foray into the recording industry, but music has always been a “central character” in Insecure, Atlantic Chairman & COO Julie Greenwald noted.
“Issa Rae is a next-level, future-thinking creative force who’s been breaking down cultural barriers and conquering one field after another,” said Greenwald. “She’s made music a central character in her artistic evolution, and now she’s brought all that amazing passion, inspiration, and taste to the formation of Raedio. We’re thrilled to be partnering with Issa and her team on this exciting new venture, and TeaMarrr is the perfect artist to launch with.”
Wath TeaMarrr’s “Kinda Love” music video below.