Rae partnered with Sienna Naturals CEO Hannah Diop to rebrand the company. “I think hair has always been part of my identity,” Rae told Allure. “[Even my] debut was a big chop that I did for Awkward Black Girl.”
Rae’s interest in the natural haircare industry was peaked after watching Diop’s “journey,” in products creation. “I’d been watching Hannah’s journey for a while, seeing her developing these products. I got interested in the natural, organic side of hair care. I felt like this was a great opportunity to partner up — not to mention obviously loving what the products did for my own hair.”
Sienna Naturals products are made from “lightweight natural ingredients free from synthetics, harsh chemicals” and “heavy oils.”
The product line includes a Salon in a Box collection for $75, H.A.P.I. Shampoo ($18), Dew Magic leave-in conditioner, and Plant Power deep treatment ($22). Shoppers can visit the Sienna Naturals website to get on the waitlist for product restocks and updates.
View this post on Instagram
Allow us to reintroduce ourselves… ✨ We are Sienna Naturals and the countdown begins until we’re fully restocked in your shower, so make room! 🚿 Our products are made with lightweight natural ingredients, free of synthetics, harsh chemicals or heavy oils— formulated by women with textured hair for women with textured hair. We are so excited to be back with: 💫 Larger product sizes 💫 More accessible price points 💫 A whole new look and whole new face Join the waitlist to get your favorites the second we’re back! Link in bio. Also, here’s your friendly reminder to check your voter registration status.