While inciting new beef and revisiting old, Em spared no one on his latest project. With an overall theme of responding to the negative feedback to his previous album Revival, the “Not Afraid” rapper took aim at multiple industry critics, the state of hip-hop, and our current presidential administration.
Somehow in the shuffle of the open fire, the seasoned rapper also took a jab at Ja Rule, taking fans back to the Slim Shady of his early days.
“God forbid I forget, go and jump out the window, somebody better child-proof it/’Cause if I lose it we can rewind to some old Ja Rule sh*t/And I can remind motherf****rs I’ll do shit,” Eminem raps on “Greatest,” reminding listeners and Rule of his early 2000 ruthlessness.
Catching wind of the name-drop, Ja Rule had time and responded to the diss via Twitter Sunday (Sept. 2). “I guess that Haile line must be starting to hit home,” wrote the veteran rapper.
Guess that Halie line must be starting to hit home…
— Ja Rule (@Ruleyork) September 2, 2018
Originally stemming from a feud between Queens natives 50 Cent and Ja Rule, the beef was heightened when Ja Rule name-dropped Hailie, Eminem’s then-7-year-old daughter in his 2002 track “Loose Change.”
Though it’s been generally decided that Fif and Em won that battle after his response on “Doe Rae Me (Hailie’s Revenge),” it seems that Rule is still strangely proud of the blatantly disrespectful lyric over 15 years later.
“Em, you claim your mother’s a crackhead/ And Kim is a known slut/ So what’s Hailie gon’ be when she grows up,” rapped Rule.
With the diss appearing in the second verse, listen to “Greatest” below.