John Legend became an investor with the San Francisco-based water company HINT, Inc.
HINT is an unsweetened zero calorie water drink that comes in a variety of fruit flavors. The brand promotes a healthier lifestyle, and so does the singer, who was introduced to the brand last year at Whole Foods Markets and Starbucks.
“I enjoy drinking HINT water because it’s refreshing without tasting sweet or artificially flavored,” Legend said, according to Rap-Up. “I joined them as an investor not only because I actually drink HINT water, but also because I truly believe in both the product and its ‘Drink Water, Not Sugar’ message and I am excited to watch the company grow.”
The avid promoter of HINT is currently on tour with Sade and is set to release a new album in 2012. –Aliya Faust
Check out what John Legend had to say about HINT water during the summer 2011 tour: