Lauren London is teaming with PUMA as she steps into next chapter in her journey. London debuted “Forever Stronger” on Tuesday (Dec. 10), a visual campaign paying homage to her late boyfriend, Nipsey Hussle, and his indelible love for Los Angeles.
The 35-year-old actress created the emotional piece, which is described as a “creative vision Lauren wanted to bring to life to signify the continuation of her marathon alongside PUMA.”
Set around the streets of Los Angeles, London narrates the visual with a poem by Samantha Smith. “We are flowing, we are growing, we are open like the red sea,” reads one passage of the poem. “We walk through with confident uncertainty. We kneel here. We heal here. We open our hearts to the heavens. We use our tears to cleanse our canvas. The fear floods us, the love is electric.”
“Pain is the light,” the poem continues. “Pain is insight. The body hurts, but the spirit grows. The flesh is starving, while wisdom overflows. I got a question only Lord knows: does life break us twice?”
The campaign was directed by Danny Williams (Top Shelf Junior), edited by Matt Tolkin and produced by AJR Films. The musical score comes courtesy of Rance of 1500 or Nothin.’
PUMA previously collaborated with Hussle on capsule collection that was posthumously released in September. The collection sold out within 24 hours.
Watch London’s “Forever Stronger” campaign below.