Known for his tenacious defense and heart, Nike remembers LeBron James’ ferocious game-changing block in his latest commercial for the brand.
Titled “Here I Am”, the player’s shortcomings, as well as his block in Game 7 of the NBA Finals vs. the Warriors, are highly celebrated. James’ ad mirrors Steph Curry’s Under Armour commercial, where children narrate and represent the future of the game. The company described the ad as a reminder to nix the doubters and remain true to you.
“Your circumstances don’t determine your outcome,” it reads. “Come out of Nowhere like LeBron James. For those who are strong enough to believe, strong enough to pick themselves up off the ground, strong enough to do what the doubters say can’t be done…You’re not supposed to be here… and yet here you are.”
Now that’s some powerful stuff. Peep the ad below.