According to WDSU, Young Greatness, born Theodore Jones, was in town for a funeral when two suspects approached in him in the parking lot of the restaurant. Witnesses claim Jones was shot in the back as he was Facetiming his manager. His car was also stolen by the suspects. He was pronounced dead on the scene.
Jones was popular in NOLA and beyond thanks to the 2015 single, “Moolah.” Produced by Jazze Pha, the single connected with lovers of gritty southern lyricists as it entered the Billboard Hot 100 in 2016 and spawned a remix with Yo Gotti and Lil Wayne. The single was released under Quality Control but Jones scored a deal with Cash Money’s Baby Williams. He followed up with singles alongside Meek Mill, Wale, and Quavo.
“The first time I heard him, I knew he was going to be big,” Birdman said in a statement after Young Greatness’ signing to Rolling Stone. “He’s got a grasp of melody that few artists have. It’s the sound of the future.”
His death inspired many fellow NOLA artists and friends of Jones to speak out against gun violence. See the reactions below.
Heart broken this am God Be with you Young Greatness. Rest In Peace brother
— Wale (@Wale) October 29, 2018
R.i.P young greatness
— Paper Route Frank (@YoungDolph) October 29, 2018
Rest Young greatness shit blew me!
— T.Bill$ (@_TBJXIII) October 29, 2018
Rip Young Greatness.. Crazy world..
— MURDA ON THE BEAT (@murdabeatz_) October 29, 2018
— Datwon Thomas (@Daydog) October 29, 2018