For the first time since 1988, the NBA All-Star game invaded the winter solstice of Chicago. With the influx of athletes, celebrities, and socialites, several brands took advantage of the opportunity to create various events throughout the city. Amongst the high activity, Martell produced a four-day experience for guests to enjoy. One being in partnership with BET on Saturday night (Feb. 15), with a live performance by Quavo.
“Martell is all about making a statement and pushing boundaries,” Quavo shared. “If you’re looking to have a good time, then the Martell x BET H.O.M.E. is where it’s at. It’s all about drinking Blue and celebrating with the friends and athletes.”
The H.O.M.E. by Martell x BET Experience included interactive activities in the city’s West Loop neighborhood. The day kicked off with a six-part live podcast series featuring Kenyon Martin, Nick Storm, Sarunas Jackson, and Nick Young. Each episode also included special guests such as Jadakiss and street basketball legend, Shammgod.
“It’s always a privilege to be able to work with brands that not only build out dope experiences and throw parties, but care to create content and conversation around the culture and things that matter,” said Hustle Simmons, Culture Manager, Martell.
Later into the evening was the highly anticipated Grits & Biscuits function with a special performance by Quavo. Hundreds of patrons gathered outside the venue, standing parallel beneath the famed CTA Lake Street rails, as the trains and cold winds blew past. Once inside, guests were warmly greeted by the vibes of a live DJ, complementary Martell cocktails and gourmet popcorn. The layout included a built out Celebrity Freestyle Booth, which featured a 10’ x 10’ monitor with explosive visuals illuminating the room. There was also an open-air photo booth set, which included a basketball rim, Martell jersey and basketball rack, perfect for solo and large group photo opportunities.
Around midnight, as the crowd imbibed, collectively harmonizing and dancing at the mercy of Grits and Biscuits DJ’s Alzo Slade and Maurice Slade, DJ Durel was on deck preparing to transition the night over to Quavo. In addition to performing some of his and Migos’ highly acclaimed hit songs, “Narcos,” “Ice Tray,” and “Bad and Boujee,” Quavo also incorporated their newest single “Give No Fxk” featuring Travis Scott and Young Thug. The single was released on February 13 with a music video that has already raked in more than 5.1 million views.
Indeed, Quavo is multi-talented beyond his musical gifts. Quavo has an ongoing partnership with Martell as an ambassador and example of boldly following his dreams. “I’ve partnered with Martell because we’re both leaders in our fields. We’re innovators,” stated Quavo. He has also starred in the past three NBA Celebrity All-Star games as one of the leading scorers, and even won MVP during his celebrity-game debut in 2018.