Back in 2013, Coach K of Quality Control brought a buzzin’ rap trio through to the VIBE offices. Migos’ “Fight Night” was a club hit and “Versace” with Drake was ruling the game. He announced Quavo and Takeoff, but the third member looked different from the pics we saw previously. “This is Rich The Kid,” he stated calmly. “He’s rolls with us.” Rich wasn’t known heavily at that point, but what we determined by his easy going nature and ability to network was this kid is a star, or soon will be.
The smartest thing about that whole scene was how Coach K did a great press run for the Migos as a trio, even with Offset locked up at the time. Having Rich The Kid roll with them accomplished the mission of keeping the Migos’ look as a trio annnnd establishing another new artist at the same time. As the relationship didn’t materialize as Rich being on Quality Control, it provided the youngin’ valuable knowledge on the game and how to do roll outs and such. Thus, Rich The Kid’s own Rich Forever Music label being born a few years ago. With enormous success on his own with hits and tours under his belt, the New York native turned Georgia repper started signing up talent. Most notable acts Famous Dex and Jay Critch signed with Rich bolstering his start up company (established in 2016) to fast recognition.
Now in the same way that Rich was introduced to VIBE, 83 Babies are following suit. A few months ago the North Carolina trio, with strikingly similar sounds to Migos’, came through the office with a visiting Rich The Kid, who was playing our team some of his unreleased album cuts. We got a chance to kick it with Lil Tony, Set It Off and Young Boss Tevo for a sec. With their minds taking in the atmosphere, we learned that they were in a tug-of-war state as various labels were vying for their talent. Judging from the Rich announcement of 83 Babies being signed to Rich Forever Music this past March, the fellas made their choice.
With co-signs from the Migos and many others, 83 Babies have a clear shot at success. The trap rap “No Cap” single and video finds the group stating just who they are in their music, real dudes that happen to rhyme. Slated to open up on Rich The Kid’s “The World Is Yours 2” tour, the three MCs will learn about traveling the country for fans that have never seen you up close. We are sure they are more than ready.
Watch their newest video above.
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