In recent weeks, the “Tide Pod Challenge” has become the newest Internet frenzy in which teens physically consume the laundry pods and film their reactions for amusement. For all the POC wondering, yes, yes they are.
Due to the challenge, it was rumored that Tide would drop liquid laundry packet from its laundry roster. However, the Proctor and Gamble company took to Twitter to quickly dispel the rumors.
They’ve also found a way to market the issue, by releasing a PSA.
What should Tide PODs be used for? DOING LAUNDRY. Nothing else.
— Tide (@tide) January 12, 2018
Tide’s take on laundry pods were introduced in 2012, but early laundry pods go as far back as the 80’s. Tide’s approach revolutionized the laundry game. After ten people died, changes were made to both the pods and the packaging to deter toddlers and people battling dementia from ingesting them.
Here’s hoping the Internet challenges can return to being more like this:
….and less like this.
Apparently teens are eating laundry pods in a new social media ‘challenge’ called the #TidePodChallenge – Medical experts say the consequences are dire. ARE MEMES TO BLAME?!? Online “memes” feature photos depicting the laundry pods as a pizza topping or breakfast cereal. Videos posted on Twitter appear to show people biting into the detergent pacs and spitting them out. Online users joke about how “tasty” the pods look… even calling them the “forbidden fruit.”