Tyra Banks has been tapped to start her own fashion magazine. But instead of following in her idol Oprah’s footsteps with a print publication, Banks is going digital.
Banks’ online style magazine, Tyra: Beauty Inside & Out, will feature beauty, health, relationship and fashion articles, mainly written by an in-house staff of six. The magazine, which Banks calls a “magaline” will also feature interactive audio posts, and behind-the-scenes footage from The Tyra Show and America’s Next Top Model.
Banks was initially offered a print magazine, but reportedly turned it down due to the slump in the print media industry. The online mag is more so O, The Oprah Magazine, with a younger audience in mind, like her talk show enthusiasts.
“I’m really interested in helping women take control of their futures, take control of their destiny,” Banks says. “One of my lines in my manifesto on the website is to be the CEO of your own life, be in control of your own life.” –Linda Hobbs