VIBE, SPIN and Stereogum (in conjunction with Mazda) have united to celebrate artistry and innovation in music and technology at the 2017 SXSW conference in Austin, Texas. The music brands will team up to take over the city’s stalwart Empire Control Room and Garage (606 E. 7th St.) for a heavily stacked series of day parties and official nighttime showcases on the Empire Garage Stage.
VIBE will present an inspired and wide-ranging mix of artists across its series of curated showcases on Thursday, March 16, highlighted by a special collaboration with Epic Records for a blockbuster Thursday night showcase. Headlined by the one-two punch of hip-hop heavyweights Rick Ross and Yo Gotti, the show will also feature heavily buzzed emerging acts including the Andre 3000-endorsed Divine Council, South Carolina upstart Nick Grant, Lil Yachty protégée Kodie Shane and “Pull Up” hit-maker, Swift. Special surprise guest artists are also expected.
Thursday, March 16, 7:00 p.m to 2:00 a.m.
Earlier in the day, VIBE will get the afternoon started with a power-packed daytime showcase including legendary rapper Talib Kweli performing with a full band, pop/R&B powerhouse JoJo, acclaimed Roc Nation rapper Rapsody, and emerging “Frustrated” singer R.LUM.R.
Thursday, March 16, 12:00 pm. to 5:00 p.m.
SPIN and Stereogum will also present showcases on the Empire Garage Stage including sets from Danny Brown, DJ Esco, Lil Yachty, Bibi Bourelly, Sleigh Bells, Mastodon, and many more. Meanwhile, the Control Room will host a series of official SXSW evening showcases for Neon Gold, Kitsune, Zero Fatigue, and JuiceLand Radio.
In addition, Mazda is set to unveil an opportunity to discover and explore Mazda’s design, technology and artistry first-hand through interactive installations with designers and brand experts who will host new activities each day.
See below for the complete schedule of SPIN, VIBE, and Stereogum events happening at the Mazda Studio at Empire during SXSW 2017, March 13-17.
RSVP is open now at MazdaStudio.com.
Mazda Studio at Empire Schedule (March 13-17)
Presented by SPIN, Stereogum and VIBE
MAZDA STUDIO AT EMPIRE GARAGE
MONDAY, MARCH 13
Heard’s 7th Annual Music Tech Mashup
11:30 Robert Glasper with Bilal, Terrace Martin, Christian Scott, Taylor McFerrin, Derrick Hodge, and Marcus Gilmore 10:00 Jacob Banks
7:00-10:00 Special Guest Local Artists
TUESDAY, MARCH 14
SPIN Day Party
4:00 Lil Yachty
3:00 The Drums
2:00 Sofi Tukker
1:00 Kweku Collins
Stereogum Evening Showcase
1:00 Sleigh Bells
12:00 Real Estate
11:00 Girlpool
10:00 Julie Byrne
9:00 Hurray for the Riff Raff
8:00 Mothers
WEDNESDAY, MARCH 15
Stereogum Day Party
4:00 The New Pornographers
3:00 Jamila Woods
2:00 Hand Habits
1:00 Tkay Maidza
SPIN Evening Showcase
1:00 Danny Brown
12:00 DJ Esco
11:00 Bibi Bourelly
10:00 Japanese Breakfast
9:00 Hippo Campus
8:00 Allison Crutchfield
THURSDAY, MARCH 16
VIBE Day Party
4:00 Talib Kweli with Live Band
3:00 JoJo
2:00 Rapsody
1:00 R.LUM.R
VIBE Presents Epic Records Evening Showcase
12:35 Rick Ross
11:55 Yo Gotti
11:15 Special Guest
10:30 Kent Jones
9:50 Divine Council
9:10 Nick Grant
8:35 Kodie Shane
8:00 Swift
FRIDAY, MARCH 17
SPIN Day Party
4:00 Kelela
3:00 Saba
2:00 Vagabon
1:00 Diet Cig
SPIN Evening Showcase
1:00 Show Me the Body
12:00 Mastodon
11:00 Beach Slang
10:00 Chastity Belt
9:00 Potty Mouth
8:00 The Regrettes
MAZDA STUDIO AT EMPIRE CONTROL ROOM
MONDAY, MARCH 13
12:30 Cut Chemist Presents Tunnel Vision
11:30 Techno Self (Deantoni Parks)
10:45 Mr. Lif
9:45 Special Guest
9:00 Open Mike Eagle
8:15 Mobley
TUESDAY, MARCH 14
JuiceLand Radio Showcase
12:30 Daedelus
11:15 Octopus Project
10:00 Anna Wise
9:15 Eliot Lipp
8:30 Iman Omari
7:45 Capyac
WEDNESDAY, MARCH 15
Neon Gold Showcase
1:00 Bearson
12:30 Youngr
11:30 James Hersey
10:30 The Japanese House
9:30 Matt Maeson
8:30 Tei Shi
7:45 Flint Eastwood
7:30 Friendly Greg
THURSDAY, MARCH 16
Kitsuné Showcase
1:00 Tasha the Amazon
12:25 Sammus
11:15 Pell
10:40 Topaz Jones
10:05 Trapo
9:30 Rome Castille
8:00 oddCouple
FRIDAY, MARCH 17
Zero Fatigue Showcase
12:40 Smino
11:50 Monte Booker
11:00 Jean Deaux
10:10 Jay2
9:20 Via Rosa
8:30 Bari