Many of today’s artists can credit their discovery to YouTube (see: Justin Bieber, Soulja Boy and Rebecca Black). Whether getting noticed by producers or appearing on Billboard’s Hot 100 or SiriusXM’s Youtube 15, views on the Google-based website matter. Now, YouTube is taking on the role of record label and making it easier for musicians on the come-up to reach worldwide audiences.
YouTube for Artists, an initiative released before its awards show in March, just added a new feature that allows users to find out where their fans are. Developers collected data as far back as September 2014 from YouTube video views and encompassed it in the tool “Music Insights.” The new tool analyzes what, where, and when the video is most popular.
All you have to do is search an artist’s name and a list of analytics appears. For example, most of Beyonce’s fanbase on YouTube is American. But according to the site, the largest Beyhive exists in London, England. Also, the idea of recreating “7/11” with the squad has most likely crossed approximately 300 million people’s minds.
The website, which boasts more than a billion users, says, “YouTube Music Insights tool lets you find out where your fans are so you can plan your next tour around.”
YouTube for Artists also offers other features such as video recommendations after viewers search similar content, viewer interaction with Content ID and social media, tips to gain larger and loyal audiences, inspiring Creator Hub content, advertisements for events and concerts within videos, and fan-funding. In addition, the company provides studios equipped with everything needed to make eye-catching videos. — Kathryn E. Jones