Here’s the situation (cliche but pun intended), Abercrombie and Fitch, the company that’s famous for showcasing tan musclebound, often shirtless men, is worried that Jersey Shore star Mike “The Situation” Sorrentino has been wearing its clothing out and about.
They’re so disturbed by the thought that they’re willing to pay the 29-year-old reality TV personality — plus his Jersey Shore castmates — a substantial amount of cash to cease and desist rocking A and F gear in public, according to US Weekly.
“We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image,” the company said in a press release Tuesday (via CNN).
“We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans,” the statement continued.
“We have therefore offered a substantial payment to Michael ‘The Situation’ Sorrentino and the producers of MTV’s The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response.”
Any company that’s willing to pay someone to not wear their brand obviously has money, ie. a solid fanbase. It’s hard to believe Jersey Shore affiliation would tarnish their “image.” Really Abercrombie? Smh.
There’s no word yet on The Situation’s response — or how “substantial” the company’s offer is.