Damon Dash and producer Lemuel Plummer have announced that they are developing a drama series for television based on the Roc-A-Fella Records story. According to both parties, the television show will be a “brutally honest account about the rise of Roc-A-Fella touching on everything from Dash’s relationships with Aaliyah and Rachel Roy, to an in-depth look at Dash’s departure and the severing of his business relationship with Jay-Z.”
“My experience is colorless. The reason why Roc-A-Fella crossed and became so essential to pop culture is that we were probably the most authentic people that were also so sophisticated,” Dash told Deadline. “My experience doing white people sh*t is just as heavy as my experiences doing black people sh*t. Actually I think I’ve done white people sh*t better than white people.”
While the show is still in the planning stages, Dame and Lemuel plan to go full steam ahead with the upcoming program. The pair recently worked together on the BET reality show, Music Moguls.
“It means a lot that Damon trusts us to tell the story – the true story – of how two global music icons got their start and did nothing less than redefine pop culture,” Plummer said. “That story is so unbelievable and yet so true that we know we have an awesome responsibility as storytellers to get things right.”
When asked about the show’s soundtrack — which obviously would need Jay Z’s music — Dame remained tight-lipped. “As much music as I could get, I know what I own, and there’s a lot of different artists that would probably not have a problem with participating,” says Dash. “And hopefully Jay doesn’t either, but as of yet we haven’t crossed that barrier. I’m not worried about that.”
“It’s not about the music that you hear,” Plummer added. “It’s about the actual [behind-the-scenes] story that’s never been told.” The series won’t be a straight biopic about Dash or any of the label’s principals, however. “Roc-A-Fella as a movement wasn’t revolving around one person, but that’s the way it was made to look,” Dash added.