For those unfamiliar with Color of Change, a non-profit organization dedicated to increasing Black America’s political voice, you can thank them for successfully getting Cops removed from Fox after 25 years.
Rashad Robinson, executive director of Color of Change, recently told Tavis Smiley and Dr. Cornel West about his group’s successful campaign to get the TV program Cops off the air, which was given the boot by Fox after 25 seasons.
Unfortunately for those who do not like the “dehumanizing” show, cable network Spike TV has picked up the show and said it will start airing fresh episodes of the police-themed reality program this September. Kevin Kay, president of Spike TV, announced details regarding the show’s future, saying, “‘Cops’ is a remarkable series that has been able to sustain strong ratings well into its third decade, a monumental achievement in television.” “As we continue to grow and expand our audience, new episodes of ‘Cops,’ with its loyal audience of Adults 18-49, is the perfect addition to our prime-time lineup on Saturday nights.”
Cops skews roughly 51 percent female and 49 percent male, but the crowd as a whole is also pretty downscale. These days the show has the lowest concentration of young adults living in homes with an income of $100,000-plus of any prime-time series on a Big Four broadcast network. Downscale shows generally command lower ad rates than so-called “upscale” programs — ones watched in homes making $100K+.
As part of the deal, Spike TV has licensed some older Cops repeats for rotation and will air back-to-back original episodes of the program to make some noise. Eventually, Spike will return the franchise to the Fox format, pairing an original episode with a repeat for a full hour of Cops.
Cops premiered March 11, 1989, and, thus far, includes more than 900 episodes. The show has followed officers in 140 different cities in the United States, as well as in Hong Kong, London and the former Soviet Union.
Props: The Washington Post