Kevin Hart is expanding his brand in a major way. The comedian and his production company, HartBeat Productions have reportedly signed a “first-look” deal with Nickelodeon to develop and produce live-action, scripted content for kids, according to The Hollywood Reporter.
Nickelodeon stated that the deal is a perfect fit for the network, seeing as though Hart is “hugely popular” among its viewers. The Central Intelligence actor was recently nominated for multiple Kids’ Choice Awards in 2018, including Favorite Movie Actor for his work in Jumanji. He won the award for Favorite Villain for his role in The Secret Life of Pets in 2017.
“For me, Nick has always represented everything fun about being a kid, and it’s still at the forefront today of kids’ and family entertainment,” Hart said in a statement. “I’ve been slimed at Kids’ Choice, won a lot of Orange Blimps, and my kids are my very own built-in focus group, so I’m ready to dive in and make some next-level shows with Brian and everyone at Nickelodeon.”
Brian Robbins, who was recently named president of Nickelodeon, stated that the network is excited to be working with Hart on the new projects. “Kevin is an incredible talent whose appeal cuts across practically every age group and every member of the family,” Robbins said. He knows how to create unforgettable characters, and I can’t wait for him and HartBeat Productions to focus their creativity on making great new content with us.”
In addition to Nickelodeon, HartBeat Productions has a similar deal with Universal Studios to produce feature films. The partners have already produced Night School, which stars Hart and Tiffany Haddish. The movie, which debuted on Sept. 28, grossed $27.3 million domestically and $62.1 million worldwide. Other projects in the works include: The Next Level and Hart of the City on Comedy Central and Cold as Balls andWhat the Fit on LOL Network.
Scripted projects for Nickelodeon have not been announced. It will be interesting to see what Hart creates for this demographic.