Sharing the trailer this week, the series will highlight Jam’s journey in the music industry as well as the struggles he endured in the streets and more. The project is directed by acclaimed film and music video director Jessy Terrero and produced by Endemol Shine Boomdog, a division of Endemol Shine North America. The series will officially hit Netflix on April 21.
In the trailer, we see Jam in three stages: his youth, his rookie days in the game and the actual artist in the present. The creative take is bound to give fans another perspective of the Grammy-winning artist.
“I’ve been hearing from many of my fans on social media and when I talk with them in person, that they’ve been waiting for the chance to see ‘El Ganador’ in the U.S. on Netflix,” said Nicky Jam. “Now they will get to see it starting April 21 and I hope they enjoy it like so many others have across the world. I’m really proud of what we created.”
“I am excited about bringing this level of story-telling that is related to reggaeton music,” added Terrero. “The genre’s popularity gives our story and others like it the opportunity to reach a much larger audience. This is my mission with Cinema Giants. Nicky’s story is inspirational in so many ways. I am proud to be part of it.”
Jam recently celebrated another feat on the Billboard Latin charts. “Muevelo,” his buzzy single with Daddy Yankee, reached No. 1 on both the Latín Airplay and Latin Rhythm Airplay charts.
Check out the trailer for El Ganador up top and revisit our VIBE VIVA February cover story with Jam here.