American Sole follows the story of 20-somethings (played by Jackson and Pete Davidson) who are drowning in college debt and decide to jump into the profitable world of after-market sneaker reselling. The business is successful at first, but they end up strapped for cash and looking to a shady investor for help.
“American Sole is a story about the highly exciting, very profitable sneaker industry and the secondary sneaker market,” said Paul. “With my own personal passion for sneakers and the culture that drives it, I’m excited to be a part of telling this entertaining story.”
Hart and Paul will produce through their respective imprints, HartBeat Productions and Oh Dipp!! Productions, along with STX Films, the entertainment company behind Hustlers. The film will be directed by How to Make It in America creator, Ian Edelman.
Jackson has been building up his acting resume since making his silver screen debut in Straight Outta Compton. Besides American Sole, the 29-year old actor and son of Ice Cube, has appeared in a bunch of films including Just Mercy and Long Shot. He also signed on for the Apple TV basketball series Swagger, and has two more projects in post-production.