“I got involved with ‘Brainchild’ because there is a desperate need to raise awareness about the importance of science with our youth, we must edu-tain,” Williams told Variety about his new series. The show is hosted by Indian-American actress and comedian Sahana Srinivasan.
Brainchild will use “interactive games, experiments and skits” to teach and highlight the “core concepts and principles of STEAM (science, technology, engineering, art, and math).” It was co-created by Atomic Entertainment, and is billed as a spinoff of the Emmy-nominated show “Brain Games,” which aired on National Geographic Channel for seven seasons.
Williams and his i am OTHER production partner Mimi Valdes also discussed the idea of the show’s accessibility for teachers and students. Per Variety, “The curriculum is available without having to sign up or register for any account, and can be used at home or in the classroom to supplement existing tools.”
“It’s especially important to me to get STEAM-focused programming in front of minority communities,” Pharrell says of attempting to reach viewers. “That’s because at the core of the plight of children of color in this country is a lack of access to actionable education.”
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Prepare to have your minds blown 🧠⚡🌊💖💡🔬 I worked with the masterminds of Brain Games on a show that will empower kids by approaching STEM topics in a cool, new way and to provide anOTHER way into science. Thank you to our host @Sahana.j.shree, @AlieWard, Atomic Entertainment, @i_am_other and the @Netflix team. Brainchild OUT NOW on Netflix. #brainchild