Fresh off his Oscars win, Coach has tapped Spike Lee to direct a new short film starring Michael B. Jordan. The new project, entitled Words Matter, explores the significance of words and their effect on people.
In the one-minute film, Jordan is seen riding through the California desert on his motorcycle. After dismounting his bike, he stumbles upon rocks scattered on the desert floor that read: “hatred,” “bigotry,” and “lies.” Not moved by the words, he decides to replace them with more positive thinking such as “courage,” “truth,” and “love.”
According to Jordan, the selection of the words was a collaborative effort between him and Spike. Of working with the Oscar-winning director, the Black Panther star said: “Collaborating with the iconic Spike Lee on this short film for Coach was an inspirational experience. Spike’s art has moved the cultural dial for decades. I’m proud of the powerful messaging of this film and to be working alongside a brand that cares about putting that narrative into the world as much as I do… He is a legend and it was an honor to work with him on this.”
Watch Words Matter in the video above.