Congratulations are in order for the team over at Twitch TV! The world’s largest video platform rallied gamers together to raise more than $1.5 million buckaroos collective for a variety of charities.
By broadcasting video game content directly on Twitch, the dynamic website illustrated a new outlet for philanthropists through the means of e-sports gaming. Through hosting marathon game play sessions to raise donations for the American Cancer Society, Doctors Without Borders, Habitat for Humanity, Child’s Play and the American Red Cross, Twitch help to raise awareness of the growing spectator sport to a new audience while also promoting good and worthy causes.
“Charity drives have become increasingly popular on Twitch with one recent even breaking a half million dollars,” Emmett Shear, CEO of Twitch said. “I’m always impressed by how compassionate the gaming community can be when they have a cause and appreciate that they leverage our platform to raise money for those in need.”
In addition to their current charitable contributions, Twitch will also contribute its vast resources to support Extra Life 2012, which is the biggest one-day gaming charity event of the year. On October 20, Extra Life 2012 participants will broadcast their 24-hour gaming marathon via Twitch, and Twitch will provide complimentary ads to drive registration amongst gamers both hardcore and casual alike.
The Twitch community now boasts more than 20 million gamers and spectators, and has increased the company’s visibility as a major player for all things dealing with competitive sports gaming.
Be sure to log in, create a page and begin to watch the noobs and pwners battle it out for a good cause on October 20th.