Will and Jada Pinkett Smith are creating new content for their followers, and Formula 1 fans alike. The couple’s production company, Westbrook Studios, is teaming up with Apollo World Touring to produce a series centered around the racing world and A-listers.
The initiative was inspired by an episode from Smith’s new Facebook Watch show, Will Smith’s Bucket List, in which Smith and his son Trey raced at the Formula 1 Abu Dhabi Grand Prix. The two were guided by five-time Formula 1 World Champion, Lewis Hamilton, and that is precisely the kind of angle Smith and company hope to take with their new content.
The deal between the production company co-founded by the Smith’s and Apollo World Touring will incorporate pre-filmed stunts and challenges to be completed by Hollywood’s finest, as well as live performances around Formula 1 Grand Prix weekends. With this latest partnership, Formula 1 hopes to provide better content for their loyal fans as well as attract new viewership.
Smith is set to executive produce the project, which will be under license from Formula 1 Apollo World Touring.
“I’ve always been a massive fan of the Formula 1 world and fell even more in love with the sport while shooting an episode of Will Smith’s The Bucket List with Lewis Hamilton at last year’s Abu Dhabi Grand Prix,” Smith said in a statement.
“1’s commitment to creating engaging and inspiring content for its fans mirrors our mission at Westbrook Studios. The synergy of our storytelling is undeniable, and I’m excited for fans to join us on this wild ride.”