Super Bowl ads are known to be the best commercial advertisements of the year. Some of the funniest and craziest moments are debuted during the annual sporting event. But a more political tone was dominant this year for obvious reasons. Sunday (Feb. 5), companies like Airbnb took a stand to unite and promote inclusion in the most suitable way.
The Super Bowl ad was centered around the slogan “No matter who you are, where you’re from, who you love or who you worship, we all belong.” Those affected by tragedy and disasters are displaced and literally looking for a place to belong. Airbnb made a digital announcement Sunday (Feb. 5) that they are making it their mission to provide a place for the displaced.
The rental service announced that it will be donating $4 million over the course of four years to the International Rescue Committee, whose goal is to help those affected by disaster and conflict, “survive, recover and regain control of their future.” In addition to their charitable donations, the lodging company has set a goal to provide short-term housing for 100,000 refugees, disaster survivors, and relief workers within the next five years, the Associated Press reports. While their goals are focused, they do plan to expand on terms of who they’re providing housing for in the future.
Amidst Airbnb’s honorable announcement, they don’t go without mentioning their own flaws. Recognizing that there has been discrimination amongst the guests and hosts, the company ensures to note this is “something very opposite of [their] values.” Without providing any insight into how they will alleviate this issue, they clarify their dedication to it: “We know we have work to do and are dedicated to achieving greater acceptance in our community.”