Chipotle is slowly recovering from its E. coli outbreak that greatly affected its business stream and more than a handful of customers’ health. While slowly getting back to a state of trust with its patrons, the national chain is looking to expand its burrito business into the burger market.
According to USA Today, Chipotle plans to launch a new outlet named “Better Burger,” but the company didn’t reveal when it’ll aim to open the latest venture’s outlets.
In a statement issued by Chipotle’s spokesman Chris Arnold, the restaurant has found success outside of the burrito market with a Southeast Asian chain and a pizzeria restaurant thus far. “We have two non-Chipotle growth seeds open now — ShopHouse and Pizzeria Locale — and have noted before that the Chipotle model could be applied to a wide variety of foods,” he said.
In 2015, Chipotle was rocked by a wave of health violations that included the spread of the norovirus that landed a few customers in the hospital. The detrimental occurrence greatly affected Chipotle’s revenue, leading the company to find ways to regain the public’s trust which included giving away nearly four million burritos.