As the nation “simmers down” after a week of violence and bloodshed in the wake of Philando Castile, Alton Sterling, Alva Brazile and the five fallen officers in Dallas, the racial divide in America has unfortunately gotten wider. And while protest–on both sides of the argument–continue #BlackLivesMatter supporters have come up with a crafty way to spread their message, and it involves Starbucks.
Lex Cross took to Facebook Thursday (July 7) to post a photo of his Starbucks app. In the settings where one places their name and other pertinent information, instead of writing his first and last, Cross changed it to Black Lives Matter forcing baristas at Starbucks to yell Black Lives Matter when his Tall Dark Roast, or any other drink he orders is ready.
Cross’ Facebook post quickly went viral and amassed a few thousand likes and several black fist emojis within the comments. His idea picked up steam with other Starbucks and Black Lives Matter patrons following suit.
— TheShadeRoom (@TheShadeRoom) July 12, 2016
According to CNN Money, the prices of some of Starbucks’ most famous beverages have just increased. CEO Howard Schultz said customers will pay about 20 cents more for select sizes on coffee drinks, and up to 30 cents more on espressos and lattes.
And while Starbucks hasn’t issued a statement taking a stand on either side of the debate, activism while purchasing your grande caramel macchiato has now become a thing.