With the 2020 election season underway, 2 Chainz, Rapsody, and Yara Shahidi have teamed up with Sprite for their Create Your Future voting campaign. According to a press release, the beverage brand’s non-partisan initiative is aiming to “inspire and educate young Black and multicultural voters” to head to the polls this year.
To drive the message, six emerging Black artists were also tapped to create artwork inspired by the importance of voting—photographer Yvette Glasco, fashion designer BLUBOY, illustrator Neka King, artist Sage Guillory, fashion designer Dorothy Lawes, and artist Foremost. 2 Chainz, Shahidi, and Rapsody will be using their platforms to promote the artists’ work while encouraging the youth around America.
2 Chainz—who joined forces with Sprite to support DJs who have been financially impacted by the COVID-19 pandemic over the summer—will be using art by up-and-coming creators to inspire the youth to get out and vote. “Sprite has a long history of putting on artists and tastemakers in hip-hop,” pointed out the award-winning artist. “Now I’m teaming up with Sprite again for the Create Your Future campaign, which encourages Black and multicultural youth to learn about the different ways to vote. No matter your background or where you live, it’s important to educate yourself on the candidates, their policies, and the process to vote.”
“Sprite’s Create Your Future initiative is about harnessing the brilliance and power of Black creative expression to empower myself and my peers to get creative, get informed, and exercise our right to vote in the upcoming election,” said grownish actress and social activist, Yara Shahidi. “I am excited to utilize my platform to amplify the voices of emerging creators and encourage meaningful action through everyday civic engagement.”
“I’m proud to be a part of Sprite’s Create Your Future voting initiative. We’re working with several incredibly talented young artists who created these beautiful, powerful pieces – from fashion, to illustration, to photography – centered around their reasons for voting,” added Grammy-nominated artist Rapsody. “I’ll be passing the mic to elevate their work and tell their stories. As an artist, I love telling stories, especially when they come from a real place and from people striving to create a better future for our communities.”
Check out some of the artists’ pieces of work down below. For more information and additional resources on how to make your voice hear during this election, visit Sprite.com/CreateYourFuture.