To celebrate the arrival of the new Crazylight Boost basketball shoe, adidas basketball launched their new Boost or Bust campaign with Portland Trail Blazers star Damian Lillard. Crazylight Boost is the first basketball shoe to feature adidas’ ground-breaking Boost cushioning technology. The industry-first innovation returns more energy than any other cushioning in the game.
In the video above, Lillard shows us he would be great at anything in life by portraying a popcorn-slinging, movie theater employee serving customers before show time. In a dramatized portrayal of the world without Boost, Lillard is interviewed by Turner Sports sideline reporter Rachel Nichols after completing an intense session of serving concessions. Following his interview, the world of “Bust” transforms into the world of “Boost,” where Damian is back to All-Star form on the court.