As we know, LaVar Ball goes above and beyond in terms of making sure his sons become the superstar basketball players he wants them to be. His youngest son LaMelo is currently playing for SPIRE Institute in Ohio, and they have an upcoming tournament taking place in Kentucky. Mr. Ball is reportedly asking outlets to pay $3,500 at the door to videotape his son playing.
“All games are free to film except for the Spire Institute games,” an email reportedly sent by LaVar read. “To film either of the 2 Spire Institute games, you will have to present $3,500 at the gate, as per rules of the Big Baller Brand media credential… If you accept these conditions, you may present this email at the gate as proof of our approval where you will be given a media pass.”
While a few Internet folks are scoffing at the idea of having to pay that sort of money, others are pointing out the fanbase of LaMelo, stating that there are outlets who certainly would (and have) paid the fee for the chance to record LaMelo and SPIRE moments from the game. According to Forbes, this is one of many revenue streams for the Ball family.
“The Ball Sports Group in November entered into a partnership with FloSports Inc. to live stream five SPIRE games featuring LaMelo, beginning with one on Tuesday (Jan. 14) at Brush High School in Ohio,” the site reports. “FloSports Inc. agreed to pay $5,000 per game, according to the contract which was signed by Foster.”
— Adam Zagoria (@AdamZagoria) January 17, 2019