Sports fans may be pretty familiar with the media platform known as Uninterrupted. Users can catch some of their favorite athletes from Golden State Warrior Draymond Green to even New York Giants wide receivers, Odell Beckham Jr. and Victor Cruz. Through the app, the athletes share quick personal videos with their fan base.
If anybody happened to wonder who’s the mastermind behind bringing the pros in the world of sports that much more closer to their fans, all thanks goes to the king himself, LeBron James, and his manager Maverick Carter.
The pair landed big when Warner Bros. made plans to invest $15.8 million into expanding the brand of Uninterrupted across other platforms including mobile, web, television and film. “It’s giving athletes an opportunity to have a platform where they can speak about any issue,” James tells The Hollywood Reporter. “They don’t have to wait to be in front of a camera.”
As Uninterrupted launched onto the sports media scene six months ago through Turner’s Sports most highly successful and popular website, Bleacher Report, the power duo of James and Carter are about to take it to another level.