The NBA saw history being made on Wednesday night (Apr. 13) when the Golden State Warriors broke a new record and Kobe Bryant bid adieu to the “ball is life” mantra. Now, the league is breaking ground again and became the first U.S. sports entity to feature ads on their players’ jerseys.
The business venture will begin in the 2017-18 season, a mandate that’ll span over the course of three years. A company’s logo will be stitched onto the upper right side of a player’s uniform top, but there’s no word on whether or not retail jerseys will feature the same design.
In a statement issued by NBA Commissioner Adam Silver, the ads are being looked at as a springboard to greater partnerships between the team and a certain company, and to expand the reach of basketball on different platforms.
“Jersey sponsorships provide deeper engagement with partners looking to build a unique association with our teams and the additional investment will help grow the game in exciting new ways,” Silver said. “We’re always thinking about innovative ways the NBA can remain competitive in a global marketplace, and we are excited to see the results of this three-year trial.”
But it looks like the latest news is short of a slam dunk with NBA fans. Twitter users took to the platform to share their distaste with the latest business venture.
— Colton Parker (@coltparker) April 15, 2016
I hope the NBA jerseys don’t look tacky with those ads on it 😞
— leeseg arrah (@Leesahsegx) April 15, 2016
@NBA I hope jersey sales tank for the next five years. NO ADS ON JERSEYS. Nobody wants to wear a Los Angeles Lakers jersey by TGIF Fridays
— Paul Roar (@RoBusting) April 15, 2016
NBA is going to have ads on their jerseys? Seriously?
— Austin Schoenig (@Aschoenig) April 15, 2016
Wow the NBA is about to start putting sponsors on jerseys, as if we don’t see enough ads already smh.. I won’t be buying one of those
— Manny Gabriel (@NinerGangManny) April 15, 2016