The 2016 NBA Playoffs season is about to be a lit-uation. To kick off the league’s anticipated post season face-offs, the NBA reveals the latest installment of their This Is Why We Play campaign, “Every Second Counts.”
In the 30-second TNT TV spot, set to premiere during the doubleheaders between Oklahoma City Thunder-San Antonio Spurs and Memphis Grizzlies-Los Angeles Clippers on Tuesday, April 12, basketball fanatics get warmed up for the flame emoji-stirring, jaw-dropping, culture-influencing moments to come.
Watch the clip, featuring music from the hit veteran Timbaland, before it hits a bar or living room television screen near you. The NBA Playoffs officially kick off on Saturday, April 16. Check your local listings for more details.