EA Sports has released a new star-studded commercial for the Madden NFL 19 video game and features cameos by Lil Dicky, Chris Redd, Nicki Minaj, Quavo and more.
The funny, 3-minute video takes viewers on a wild ride, beginning at an ’80s dinner where SNL‘s Chris Redd suspensefully tells the story of Will, a Madden legend.
As Redd and Lil Dicky recall Will “making his play on the way to gridiron greatness,” they slowly catch the interest of Nicki Minaj, Quavo, DeAndre Hopkins, and the rest of the world captivated by Will’s eminence.
With an exclusive Will-inspired verse by Quavo and Nicki sharing her Xbox gamer tag, the video provides viewers some laughs as they patiently wait for the game to drop on Friday, August 10.
This is not the first time we see the Madden NFL show love to hip-hop, as the franchise consistently compiles their soundtrack with hip-hop hits and debuts.
This year’s soundtrack includes tracks by Cardi B, Post Malone, Jay Rock and Pusha-T, with new songs by Migos, A$AP Ferg, Desiigner, Innanet James, Pell, and Yo Gotti.
Migos, Post Malone, and Jay Rock on the #Madden19 Soundtrack 🔥🔥🔥
Listen 🔊: https://t.co/OUvRrgDLXc pic.twitter.com/3Gliif5zXV
— EA SPORTS Madden NFL (@EAMaddenNFL) July 25, 2018
Unfortunately, fans will have to wait for Madden NFL ’19 to drop before listening to the new tracks. In the meantime, watch the hilarious clip up top.