On International Women’s Day (Mar. 8), Serena Williams will return to the tennis court to embark on another road to history. The G.O.A.T. shared her elation on Instagram and wants to bring fans near and far along this new journey.
Williams’ revival at Indian Wells will not only place her professional skills on display, but her charitable efforts will have to room to flex. Per the 36-year-old athlete’s Instagram account, the promotion of her “Serena Gold” pins will benefit the Yetunde Price Resource Center. The Compton-based outlet, which was established by her and her sister Venus Williams in 2016, seeks to help rehabilitate those shaken by violence with resources to get their lives back on track. The center is named after their sister who was murdered in a drive-by shooting in 2003.
The pins will be available at her tournament matches in California and Miami, two places that the mommy-of-one calls home. “I want this gold ’S’ mean something special to you personally,” she wrote. “What is one S word in your life that means something to you? Mine is Strong and Sure!”
In her corner this year, Williams will have her husband Alexis Ohanian and baby girl, Alexis “Olympia” Ohanian Jr., to cheer her on as the world waits to witness another sports feat.
It’s official. My comeback is here. This Thursday I will start playing tennis again professionally for the first time since giving birth to my daughter. This whole month I am playing tournaments in California and Florida- both my home states. Thursday, the day I play my very first match, marks international women’s day. My comeback could not have come on a better day and I decided I wanted to do something different let you all be apart of my long journey back (if you want of course!!) So I created my Serena Gold toned “S” pin. When I am playing you can wear it and show support not only from me but also for my charity which supports the Yetunde Price Resource center. I want this gold “S” mean something special to you personally. What is one S word in your life that means something to you? Mine is Strong and Sure! So when I wear my “S” pin I am representing Strength, and Sureness. What would your “S” mean? They are for now only available for my fans that come see my at Indian wells, and Miami starting Wednesday as well as Thursday when I play!! Sooooo if you are watching me stop by the Serena booth to grab a “S” pin. Post pics of you wearing your “S” and tag me! Thanks for the support I look forward to seeing you out there!!