NBA superstar and cultural icon LeBron James has made thousands of spectacular plays during his basketball career. But this spring, he’s changing the game and taking his creative expression off the court to collaborate with Sprite on a unique, new flavor.
Sprite 6 Mix by LeBron James is the first limited-edition Sprite flavor formulated in partnership with the NBA champion and cultural icon. The game-changing beverage combines the refreshing taste of traditional Sprite with a splash of cherry and orange flavor. The flavor formulation, packaging graphics and product name of Sprite 6 Mix were co-developed with James to truly reflect his style and taste preferences.
“LeBron James is the perfect partner to bring our fans new product innovation,” said Kimberly Paige, Associate Vice President, Sprite Brands, Coca-Cola North America. “We’ve enjoyed an amazing relationship with LeBron since he entered the NBA in 2003, and we’re proud to have him contribute to Sprite in a meaningful way that we know will excite Sprite lovers and his fans.”
Beginning in mid-March, Sprite 6 Mix by LeBron James will appear on store shelves nationwide for a limited time. It will be available in 20-ounce bottles and 19.2-ounce cans, and will be sold in convenience retail and value stores. Special packaging for the new flavor features a custom logo sporting James’ name and jersey number, and his initials appear on the background of the label. The packaging also features a custom “6” with a crown integrated to represent James’ most popular nickname “King James.” More information is available at http://www.sprite.com/6mix-story/.