After nabbing some top-notch athletes with his Roc Nation sports agency this year, Jay Z may be facing some fierce competition in the future. YMCMB – the label founded by Slim and Birdman and home to rap stars Lil Wayne, Drake and Nicki Minaj – may be putting their fork into the sports realm with a new agency.
On October 25, 2013, Cash Money Records, Inc. filed a trademark application with the U.S. Patent and Trademark Office in an effort to eventually receive registration for the mark “Visionaire Sports Group.” The filing was made to protect “Visionaire Sports Group” when used in connection with “sports agency services, namely, management, representation and promotion of professional athletes; business management of sports people; talent recruiting services in the field of sports” and other sports-related ventures. The trademark application was filed on an intent-to-use basis and has not been supplemented with a specimen to demonstrate that the “Visionaire Sports Group” name is being used in commerce.
One potential justification for why any public use of “Visionaire Sports Group” is tough to find is that Cash Money Records may have altered its plans since applying for the trademark in October. According to football industry watchdog website Inside the League, Young Money Records is said to be conducting necessary due diligence to enter the athlete representation arena as early as the beginning of 2014. It is likely that the website intended to refer to Young Money Entertainment, which is a record label that is closely affiliated with the aforementioned artists (and sometimes confused with Cash Money Records).
While details are sparse, Young Money has reportedly invested in an existing Missippi-based sports agency Play 2 Win Sports, Inc. Then there’s that Drake serving as Global Ambassador gig for the Toronto Raptors. So long as Lil Wayne doesn’t get ejected from any league games, this new business move could prove to be lucrative for the Cash Money family in the new year.